Ed and Cindy Knights Marketing Plan
Where Buyer's see Your Home
In today's real estate market an agent Must be Marketing your home on the internet to get it Sold. Gone are the days of simply placing a sign in the front yard, listing it in the MLS and running a few ads.
Buyer's today are surfing the web to decide which style, which school district, what price and where they would like to live...Months before contacting an agent. That means your house must be "Showcased" to receive maximum exposure. Today your home needs to show better than your competition and be priced below them.
Buyers today expect to see lots of Pictures, Virtual Tours and deal with an internet friendly agent. They want information Fast and that requires an agent that is internet savvy and some even want an e-Pro designation.
We use the Internet to get Our Sellers homes SOLD!
Because 87% of the buyers go there first. The Marketing items used below are items we feel Add to the exposure of your home. Simply placing the home in the MLS & placing a sign in front is not enough. Today buyers surf the web and many times call their agent with houses they themselves have found. We feel it is our Job as your REALTOR® to Fully exposure your home to the market. We invite you to surf the web and see how many times you can find us - which means buyers can find your listings.
Real Estate Shows Virtual Tour - Each of our listings features a tour through Real Estate Shows. Typically, we take over 30-40 pictures to prepare the tour. With more and more people shopping the internet for homes this gives them the ability to view a home prior to setting an appointment. Saving both you and them time. There is also a tour created for both MLS systems. Each tour is also linked to REALTOR.com.
- Detroit News/Detroit Free Press - Each home is featured on MarketPlaceDetroit.com which is the classified section of the paper. This site not only has information about the home but directs them to us or our web site. It is powered by Homefinder.com
- REALTOR.com - This is the #1 site of Home surfers and it receives 6 Million unique views monthly and the average viewer spend 3 times longer on REALTOR.com. We not only place your home on the REALTOR.com site but we are able to "Showcase" it and this allows your home to stand out. Plus monthly we receive stats telling us just how much activity your home received. Most agents do not even subscribe to this site which means they can not offer you this feature.
- Our Personal Site - We are VERY active on the internet. We receive well over 17,000 hits monthly and our site is also advertised on our signs, newsletters, all mailings to our data base and in all the other forms of media we use. We also have thousands of links to other real estate agent sites across the country and various real estate web sites. Giving your home exceptional web exposure. EdandindyKnight.com can typically be found on the first page of the major search engines for our key words.
- Misc Internet Sites - Since we are very active on the web we have links to hundreds of various Real Estate sites, which gives us extensive traffic. You will also find your home advertised on Yahoo, Google, MSN and Homeseekers. Along with Craigslist, Googlebase, Backpage, E-Bay and many more sites. Keep in mind that the MLS boards also send information to various web sites but the agent Must have the information feed right from the beginning or your home will not get maximum exposure. Plus many sites require membership.
- Our Blog we use our blog MacombCountyRealEstateNotes.com to give the community information about the area businesses, the local real estate market and to feature some of our listings. Which again helps our sellers receive better exposure.
- Just Listed & Just Sold Cards - Since many calls right in the beginning come from your neighbors we send them an announcement, so they can check out your home in case they have a friend or family member looking in the area. We also send an announcement when the home is Sold!
- Social Networking - today it is important to be involved in Social Networking sites like Twitter, Facebook and ActiveRain's Localism this again helps us expose our sellers to the internet.
- Your Very Own Web Site - as a seller you need to know what is going on in your market place. So we give you an account that allows you to view homes that are coming new on the market, going pending and homes that have closed. It's like having your own website with access to the Multiple Listing Service - get started NOW.
| That's not all...we also take it one step further and Detail our Marketing Plan to show you not only what we do but how we stay in touch. Along with where buyers and sellers find us on the World Wide Web. Feel free to contact us at anytime. |