Ed and Cindy Knight
Realty  Executives

(586) 336-1506 
"Moving Macomb County Buyer's & Seller's since 1987"

over 85,000 listings



Home Buyer Info Seller Info About Macomb General Info About Ed & Cindy

ED & CINDY KNIGHTS MARKETING PLAN

...and where Buyer's will See Your Home??

In today's real estate market an agent Must be Marketing your home to get it Sold. Gone are the days of simply placing a sign in the front yard, listing it in the MLS and running a few ads. 

Buyer's today are surfing the web to decide which style, which school district, what price and where they would like to live...Months before contacting an agent. That means your house must be "Showcased". Your  home needs to show better than your competition. Buyers today expect lots of Pictures, Virtual Tours and an internet friendly agent. They want information Fast and that requires an agent that is internet savvy and some even want an
EPRO.

In the "90's" you could simply list a home in the MLS and it was Gone!! Today an agent must have the capital and know how to market your home through many sources.

We use the
Internet to get Our Sellers homes SOLD! Because that's where 80% of the buyer go first.


The Marketing items used below are items we feel Add to the exposure of your home. Simply placing the home in the MLS & placing a sign in front is not enough. Today buyers surf the web and many times call their agent with houses they themselves have found. We feel it is our Job as your REALTOR to Fully exposure your home to the market. We invite you to surf the web and see how many agents are Not using these means of advertising

Visual Tour
Detroit News & Free Press
REALTOR.com
Our Personal Site
Macomb Daily 
MLS Systems 

Misc Internet Sites
Our Corporate Site
Brochure Boxes
Interior Flyers
Local Paper
Own Web Site

Virtual Tour -  Each of our listings features a tour through Visual Tour. Typically, over 100 pictures are taken to prepare the tour. Where possible a panoramic of the rooms is done.  With more and more people shopping the internet for homes this gives them the ability to view a home prior to setting an appointment. Saving both you and them time. You'll not only see this logo on our site but on the virtual site and on various web sites.
 Shelby Township visual tour 
Detroit News/Detroit Free Press - Each home is featured on MiHomeHunt which is the classified section of the paper. This site not only has information about the home but directs them to us or our web site. 

REALTOR.com - This is the #1 site of Home surfers and it receives 5.6 Million unique views monthly and the average viewer visits for 52 min a month. We not only place your home on the REALTOR.com site but we are able to "Showcase" it and this allows your home to stand out. Plus monthly we receive stats telling us just how much activity your home received. Most agents do not even subscribe to this site which means they can not offer you this feature. 

Our Personal Site - We are VERY active on the internet. We receive well over 17,000 hits monthly and our site is also advertised on our signs, newsletters, all mailings to our data base and in all the other forms of media we use. We also have thousands of links to other real estate agent sites across the country and various real estate web sites. Giving your home exceptional web exposure. Our site can typically be found on the firs page of the major search engines for our key words.
Macomb Daily - Although, this form of advertising does not bring calls like in years past we still run a weekly ad in the paper to help drive traffic to our site. Plus we link via their web site to ours.
Local MLS Sites - Not all agents belong to both local MLS boards so we list your home in both MIRealSource  and Realcomp  Again giving you FULL exposure. By doing this agents from several of the Tri County areas will have access to your home.
Misc Internet Sites - Since we are very active on the web we have links to hundreds of various Real Estate sites, which give us extensive traffic. You will also find your home advertised on Yahoo, Google, MSN and Homeseekers. Along with Craigslist, Googlebase, Backpage, E-Bay and many more sites. Keep in mind that the MLS boards also send information to various web sites but the agent Must have the information feed right from the beginning or your home will not get maximum exposure. Plus many sites require membership.
Brochure Boxes - A brochure box is placed on our post signs, so that we can give perspective buyers information about your home via a feature sheet.
Interior Feature Sheets - Are placed inside on a counter near the entrance detailing tons of information about the home along with the web site and virtual tour of your home. Example
Just Listed & Just Sold Cards - Since many calls right in the beginning come from your neighbors we send them an announcement, so they can check out your home in case they have a friend or family member looking in the area. We also send an announcement when the home is Sold!
Local Newspaper Advertising - We do not find many buyer these days checking the local papers for homes but never want to exclude the buyers so we do advertise in local papers like the Macomb Daily and Romeo Observer.
Your Very Own Web Site - Yes, we prepare a web site for each home and include all the facts about the home. This site is used on many of the items above. View a sample We'll also prepare a separate web page for your home with it's very own title description for the world wide web

That's not all...we also take it one step further and Detail our Marketing Plan to show you not only what we do but how we stay in touch.

Contact Us
E-mail Us

BASIC
HOME SEARCH 

ADVANCED
 
HOME SEARCH

FEATURED
HOME SEARCH


 
MACOMB COUNTY
CITIES

Bruce Township 
Clinton Township
Macomb Township
Shelby Township
Sterling Heights
Washington Township



 
OTHER MACOMB
 INFORMATION

About Macomb

Communities

General Information

Millage Rates / Taxes


Schools

Bookmark Our Site